Alle 121Watt Ahrefs Bloofusion Germany Crawling Monday Farbentour Google Search Central Moz Neil Patel RustyBrick Barry Schwartz Search Engine Roundtable searchmetrics SISTRIX DE SpaceХ
17.05.2023 Moz
Near Me or Far: How Google May Be Deciding Your Local Intent for You [MozCon 2018] — Rob Bucci
"In August 2017, Google stated that local searches without the ""near me"" modifier had grown by 150% and that searchers were beginning to drop geo-modifiers — like zip code and neighborhood — from local queries altogether. But does Google still know what searchers are after?
For example: the query [best breakfast places] suggests that quality takes top priority; [breakfast places near me] indicates that close proximity is essential; and [breakfast places in Seattle] seems to cast a city-wide net; while [breakfast places] is largely ambiguous.
By comparing non-geo-modified keywords against those modified with the prepositional phrases ""near me"" and ""in [city name]"" and qualifiers like ""best,"" we hope to understand how Google interprets different levels of local intent and uncover patterns in the types of SERPs produced.
With a better understanding of how local SERPs behave, SEOs can refine keyword lists, tailor content, and build targeted campaigns accordingly."
Die letzten 10 YouTube Videos von Moz
- 17.05.2024 - Optimize Sitemaps for 1M+ Pages for E-commerce Websites | Whiteboard Friday | Stevy Liakopoulou | 4k
- 13.05.2024 - Ep 7 | What I've Learned From Implementing a 4-Day Workweek at Literal Humans | Paul David | 4K
- 10.05.2024 - Content Strategy for Startups: The Ultimate 8-Stage Roadmap | Whiteboard Friday | Yagmur Simsek
- 03.05.2024 - What Is Google Clamping Down On? Spring 2024 Updates | Whiteboard Friday | Tom Capper | 4k
- 29.04.2024 - Ep 6 | A Marketer's Guide to Scaling a Startup to £1m MRR | Rod Richmond
- 26.04.2024 - Combining SEO Data to Make Smarter Marketing Decisions | Whiteboard Friday | Domonic Woodman
- 19.04.2024 - 6 Things SEOs Should Advocate for When Building a Headless Website — Whiteboard Friday
- 12.04.2024 - How to Appear in Position One (Tom Capper)
- 08.04.2024 - Ep 5 | Black Boy Joy: From £7/ hour To 7 Figures a Year | MozPod
- 05.04.2024 - Aligning SEO Strategy with Client Business Goals — Whiteboard Friday