Alle 121Watt Ahrefs Bloofusion Germany Crawling Monday Farbentour Google Search Central Moz Neil Patel RustyBrick Barry Schwartz Search Engine Roundtable searchmetrics SISTRIX DE SpaceХ
18.09.2023 RustyBrick Barry Schwartz Search Engine Roundtable
David Iwanow On Big Companies With Google Algorithm Updates & SEO Agencies Tactics
In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In part two, we talked about Google algorithms and he said even though they are so big they still need to deal with the Medic update and core updates.
They even have to worry about it because sometimes their content is old and outdated, and they need to work on it. He even sees a lot of outdated SEO tactics being pitched to him and he knows to stay away. He is shocked by what SEOs pitch him. He still sees agencies pitch him dumb ideas, he said.
He then goes into examples around how to properly do SEO reporting, not with spreadsheets but with BigQuery. He doesn’t get why you should pay someone to do manual work when you can program it. He gave some specific examples, which is useful. Even Google Search Console will show you the details, or via the API and the bulk export.
David is also not a fan of removing pages all the time and you can figure out what you should do with those pages by pulling this data down. You first see if the pages are being crawled, indexed, and then ranked. He said then you can use ChatGPT to evaluate the page. ChatGPT can help you figure out if the content is updated and relevant.
You can follow David Iwanow on Twitter @davidiwanow.
Die letzten 10 YouTube Videos von RustyBrick Barry Schwartz Search Engine Roundtable
- 17.05.2024 - Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More
- 16.05.2024 - It's New - May 16 - Unwanted AI Overviews, Local Ranking Signals, LSA Messaging, HCU Advice & Flux
- 15.05.2024 - It's New - May 15 - AI Overviews in Google, New Google AI Search and web filter for text links
- 14.05.2024 - It's New - May 14 - OpenAI vs Google, deindexing, buckle up, and Google penalty viewer
- 13.05.2024 - It's New - May 13 - Google updates vs data refreshes, videos in search, lifted penalties
- 10.05.2024 - Google Search Ranking Volatility, Site Reputation Abuse Enforcement & Pichai On Search Quality
- 09.05.2024 - It's New - May 9 - Google volatility, Pichai on search quality and search notes update
- 08.05.2024 - It's New - May 8 - Google blue links (AI), Bing Ads visible & SEO news myth
- 07.05.2024 - It's New - May 7 - Google enforces site reputation abuse policy, May 3rd update and more
- 06.05.2024 - It's New - May 6 - Drink urine, Gemini Links, Google core update, HCU, disavow & Statcounter fixed