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27.01.2023 Moz
I'd Rather Be Thanked Than Ranked [MozCon 2017] — Wil Reynolds
Ego and assumptions led me to chose the wrong keywords for my own site — yeah, me, Wil Reynolds, Mr. RCS.
How did I spend three years optimizing my site and building links to finally crack the top three for six critical keywords, only to find out that I wasted all that time? However, in spite of targeting the wrong words, Seer grew the business.
In this presentation, I'll show you the mistakes I made and share with you to approaches that can help you to build content that gets you thanked.
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